Yoplait’s goals are:
1. Helping to fund local breast cancer programs. This year, people can generate funds for their community’s breast cancer programs, directly supporting women in their area, simply by redeeming pink Yoplait lids at www.cupsofhope.com or through the mail. Each pink Yoplait lid redeemed will be tracked by zip code, so that funds generated through local lid collection go back to fund breast cancer programs in the same community.
2. To make its largest donation ever to breast cancer research. Yoplait has increased its potential maximum donation to Susan G. Komen for the Cure by 20 percent, making a commitment to donate up to $2 million this year through Save Lids to Save Lives. Lids may be redeemed through Dec. 31.
3. To help people dedicate a lid. Throughout the year, people can dedicate their lids to someone who means something in their life at www.yoplait.com. In select cities, people can also tell their stories at the local Susan G. Komen Race for the Cure event, at the Yoplait tent. Visit the website for a list of cities.
As of this morning, donations totaled $670,312 nationwide and $4,699 in Louisiana.