Inclusion in the Top 100 list, published as a supplement to the September/October issue of Destinations magazine, indicates that the Louisiana Shrimp and Petroleum Festival offers excellent entertainment value to both tour groups and individual travelers from around the world, according to ABA.
With the release of the American Bus Association’s 2012 Top 100 Events in North America, ABA celebrates 30 years of the program. What began as a way for motorcoach operators to incorporate new product into their itineraries has grown to one of the most sought-after lists by travel professionals, motorcoach operators and the general public.
“The attractiveness of the Louisiana Shrimp and Petroleum Festival as a don’t-miss entertainment value is only part of why its selection this year is such a distinction for the Louisiana Shrimp and Petroleum Festival,” said Peter J. Pantuso, ABA’s president and CEO. “The real news here is that the Louisiana Shrimp and Petroleum Festival has been recognized as a potential magnet for tourism dollars, at a time when re-energizing domestic tourism is so important to our spirit and our economy. The honor gives Morgan City an important boost in visibility among professional tour planners.”
According to studies completed by researchers at The George Washington University and Dunham and Associates, one overnight visit by a motorcoach group can leave from $5,000 to more than $11,000 in a local destination’s economy. Those dollars are spent on lodging, meals, admissions, fees, shopping, souvenirs, services and local taxes.
“Motorcoach groups spend more and stay longer,” Pantuso said. “That’s why the Louisiana Shrimp and Petroleum Festival is truly a local economic asset. There is no better way to jump-start tourism than to attract motorcoach groups to a great event and convince them to extend their stay.”
ABA’s 2012 Top 100 Events Selection Committee selected the Louisiana Shrimp and Petroleum Festival from hundreds of event nominations submitted by ABA members. Judges considered the event’s broad appeal, its accessibility to motorcoaches and skill at handling large groups, and a variety of other relevant criteria.