The venue will be dubbed NFL House and cater to guests including corporate sponsors, team owners and former players and coaches from Feb. 2 through the Feb. 5 game two blocks away at Lucas Oil Stadium.
The Indianapolis Business Journal reports the NFL plans for the site to feature talks by players and coaches, music from celebrity DJs and live bands and celebrity chef appearances.
NFL vice president Mary Pat Augenthaler tells The Indianapolis Star that this is the first time the league has put together such a venue. She says it‘s meant as a place to unwind away from the bustle of Super Bowl weekend.

